As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
But what does it mean to talk about a 'topical map' in Local SEO? A topical map for Local SEO uses check here a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
To put this into action, you first need to conduct keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.